Sunday, May 4, 2008

What is it about? What is their aim?

This is what they have written:

The Unilever Series began in 2000 as part of a five-year, £1.25 million sponsorship by Unilever of an annual art commission for Tate Modern's Turbine Hall.

Broaden your perspective

In 2005, we renewed the sponsorship for a further three years, investing a further £1 million. Unlike most sponsorships, which fund exhibitions of existing works, The Unilever Series enables a leading artist to create a new work for the vast Turbine Hall every year. The public can enjoy the exhibition for free – and around thirteen million people have done that so far.

Vitality - quality of life

The Unilever Series fits with our mission to add vitality to life. We believe that vitality is about more than just looking and feeling good. It's about quality of life in its broadest sense – seeking out new experiences and stretching our minds. The Unilever Series epitomises that.

Alongside The Unilever Series, Unilever and Tate also run the Unilever International Schools Art Project, designed to promote the teaching and expression of creativity through art in children around the world.

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